Citizen Icon Agency was founded by Michelle Stradal, who has been working as a PR & Social Media specialist at several agencies and brands, such as Hennes & Mauritz, TBWA, Het PR Bureau and Unlimited PR.

During these years her client portfolio consisted of lifestyle, food, tech, FMCG brands like Levi’s, Timberland, cK Jewelry & Watches, Orange Babies, Peak Performance, Gaastra, Swatch, P&G, adidas, Moët Hennessy, KPN, Nuon, Netflix, Stokke, Bio-Oil, Dopper, Bacardi, Dewar’s whisky, Grey Goose, FrieslandCampina, Fashion Week Amsterdam, Antoine Peters and jewelry House of Eléonore.


We specialise in consumer lifestyle PR campaigns for both established and emerging companies including lifestyle, fashion, food, design, culture and travel brands. We provide our clients with traditional and digital PR strategies, product PR, branding strategies, press trips, events, press / influencer activities, ambassadorships and social media strategies.

We believe in long-term commitments, always taking our clients heritage and brand philosophies into consideration, while providing them with new ways of seeing and acting. Our job is to help our clients build a strong brand, making them top of mind and increasing sales.

Citizen Icon Agency also collaborates with creative teams, marketing professionals and producers to deliver clients an all-round service.