Citizen Icon Agency was founded by Michelle Stradal, who has been working as a PR & Social Media specialist on agency and client-side, such as Tommy Hilfiger, H&M, TBWA\, De Bijenkorf, Het PR Bureau and UPR.

During these years her client portfolio consisted of lifestyle, food, interior, design, tech and FMCG brands like Levi’s, Timberland, cK Jewelry & Watches, Orange Babies, Peak Performance, Gaastra, Swatch, P&G, adidas, Moët Hennessy, KPN, Alessi, Bulthaup, Nuon, Netflix, Stokke, Bio-Oil, Dopper, Bacardi, Dewar’s whisky, Grey Goose, FrieslandCampina, Fashion Week Amsterdam, The Amsterdam Coffee Festival and Hansgrohe.





We specialise in B2B & B2C PR campaigns for both established and emerging companies and provide our clients with traditional and digital PR strategies, product PR, branding strategies, press trips, events, influencer activities, media buying, ambassadorships and social media strategies.

We believe in long-term commitments, always taking our clients heritage and brand philosophies into consideration, while providing them with new ways of seeing and acting. Our job is to help our clients build a strong brand, making them top of mind and increasing sales.

Citizen Icon Agency collaborates with creative teams, marketing professionals and producers to deliver clients an all-round service.