STRATEGIC PR PARTNER
Everything we do, whether toward print or online media, starts with a strategy. We analyze where the brand is today, where it wants to go, and what it wants to attain. As your communicative advisors, we analyze your situation, answer the questions of why, what, and when, and proactively come up with ideas for PR activities that are both commercial and image building. We then present you with a customized PR plan.
SOCIAL AND DIGITAL PR
SOCIAL MEDIA PR AND ONLINE VISIBILITY
Online visibility is essential in today’s consumer landscape, and Citizen Icon Agency will amplify your brand through a strategic digital campaign. We will conceptualize and implement your social media strategy on all platforms (including Facebook, Instagram, YouTube and Snapchat to name a few) so that it is consistent and in line with your PR strategy. Typically, this will include content creation, blogger outreach and blogger seeding, and collaborations with online influencers. We will get your product in the hands of relevant bloggers, influencers, and high-profile content creators to increase your web presence, consumer awareness and engagement and drive traffic back to your brand.
To keep our clients on the cutting edge, we mobilize those that influence them. Through both organic and paid influencer programming, we develop and execute the PR & communications strategy. Our team is skilled at finding the right influencers for your brand, and creating relationships that will deliver results for both you and those who drive your business. When campaigns involve paid influencer activation, we negotiate individual contracts and deliver product and experience.
MEDIA TRAINING & CRISIS MANAGEMENT
Within our network, we have former journalists and reporters who are leading experts in media training. Our network can also provide guidance in crisis management.
PRODUCT PLACEMENT & AMBASSADORS
The key to product placement is presenting relevant and interesting products to the right media and influencers. As an additional communicative angle, we also cooperate with brand ambassadors: spokespersons who represent our clients’ brands with the highest level of credibility.
TRIPS FOR JOURNALISTS
From time to time, you may want to arrange for journalists to experience certain elements of your business that are located elsewhere. Maybe to tell a story, or to focus direct attention on the news within its environment. On those occasions, Citizen Icon Agency will tailor travel solutions to your exact requirements. This may entail organizing a tour for a single member of the press or larger group tours combining parties from various media.
STORYTELLING & EDITORIAL FEATURES
Citizen Icon Agency has the experience necessary to present you, your brand and company in the most trustworthy and interesting way possible. We know how to inform and inspire the media to write articles about you.
BRAND- AND COMPANY-ORIENTED PRESS RELEASES
Visibility requires regular communication with the media. You want the press to refer to and write about you, your company and brand, and not your competitors. To be the leading spokesperson for your industry, you have to take command by regularly sending relevant and accurate press information to the right media contacts.
Citizen Icon Agency arranges brand building events on a small and large scale. Our work encompasses everything from press conferences, product launches, and small relationship-building and boutique events. We will come up with an idea for the event and manage it in a way that both informs and engages the participants. For each assignment, we produce a tailored media list with relevant persons to invite. A special event report is provided to you afterwards.
A consumer event is an opportunity to get to know and understand your customers better, but it is also important to have a set business goal for the event. The goal may vary from introducing new products and services to strengthening and building close relations with existing and presumptive consumers. With your desired results always in mind, we put together different kinds of consumer events.